Friday, May 20, 2011

Teaching a 'Lean Startup' Strategy

Ref: HBS Working Knowledge

Published: April 11, 2011 Author: Carmen Nobel

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone are the days when entrepreneurs could spend years burning through venture capital while they figured out their strategy. These are the days of the lean startup.

"Most startups fail not because they can't build the product they set out to build, but because they build the wrong product, take too long to do that, waste a lot of money doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time equals money, the money runs out, and the startup fails painfully."

"Lean startups don't try to scale up the business until they have product market fit, a magical event-more easily recognized in retrospect than in the moment-when they finally have a solution that matches the problem."

4 comments:

Anonymous said...

dont know what is happening .Are people really busy.There has been no post since a long time???What happening????

Abhiyan Club @SOM said...

Sorry for the inconviniences.Just stay in touch with the blog and a lot more willll be here to share.

Anonymous said...

but still the statistics for a month keeps me puzzled because iam a regular follower of blog and this kind of irregular posts is demotivating me to check the blog regularly.Please do keep the momentum on and post important information as you do always

Abhiyan Club @SOM said...

Team Abhiyan is glad to know about its regular followers,and we once again assure you all that we will not let this demotivation touch you,because the aim of Abhiyan is to bring out the best in everyone who knows about Abhiyan.Do keep visiting and we would like you to forward your feedback on our email id reachabhiyanclub@gmail.com so that we can improve our performance and the work we are presenting in front of our readers.

thanks & regards
(Team Abhiyan)